Digital signage CMS + AI agent
impressBox is a cloud digital signage CMS with a built-in AI agent. Use it from the dashboard, WhatsApp or Slack, or from Claude and other AI tools via MCP.
Brands working with impressBox
The impressBox AI Agent works on the whole platform: tell it what should happen, in plain language, and it carries out the steps across content, playlists and devices.
Uploads and edits images and video, imports YouTube, Canva and Power BI, and names and files everything.
Writes HTML templates from one sentence and fills them from your data.
Publishes, schedules and rotates content, then checks that each screen really plays it.
Checks status, reads logs, tests the network, and reboots, updates or reconfigures players.
“Play only this file on the device named Lobby and name the content Mug.”
Creates the content item and publishes it to the Lobby screen.
“Play these files alongside the current playlist until the end of this month.”
Adds the files with an end date, so they stop on their own.
“Take a screenshot of what the screens in store KS86 are showing now.”
Shows the current output of each screen in the chat.
“Why is the Lobby screen offline?”
Checks status, logs and network reachability, then suggests or applies a fix.
MCP server
Connect Claude or any other MCP-compatible AI client to your screens through the impressBox MCP server: more than 100 tools for devices, diagnostics, content, templates, playlists and publishing. The assistant asks you before sensitive actions, and you connect by signing in with your impressBox account.
impressbox · MCP server
114 tools
as of 24 September 2026
Describe a price board, a menu or a KPI dashboard, or show the agent a picture. It writes an HTML template with editable fields and binds it to live data such as weather, time, prices or Power BI.
After that, only the data changes: set the soup price to 6 EUR, and the menu design stays exactly as it was.
Dynamic templatesThe AI agent sits on a complete digital signage platform, in use on thousands of screens.
A drag-and-drop dashboard, cron-style schedules, smart transcoding and data-driven content.
Peer-to-peer delivery inside each site, and players that keep playing when the network drops.
Remote updates, hardware control, tamper-proof mode and issue detection with alerts.
Proof of play, GDPR-compliant audience analytics and enterprise-grade security.
LG webOS, Samsung Tizen, Android, BrightSign, Raspberry Pi, x86 and ARM boards, desktop and browsers; in the cloud or on your own infrastructure.
The same platform, set up for the way each industry runs its screens.
Schedule, deliver and prove campaigns across hundreds of stores or venues, as screen.club does in IKI supermarkets.
Learn morePromotions, price boards and in-store audio for every store, as in Narvesen and Caffeine.
Learn moreBreakfast, lunch and dinner menus that switch on schedule, plus rotating specials.
Learn moreContent at the exact pixel size, brightness schedules and LED monitoring (beta).
Learn moreFloor plans and store directories as a template, updated by chat, as at Vilnius Outlet.
Learn moreOffer impressBox to your customers under your brand, with partner pricing on request.
Learn moreRetail media, retail, airport and advertising networks that run on impressBox.
screen.club & IKI
screen.club runs its retail media network in IKI supermarkets on impressBox: about 2,400 screens that reach more than half of Lithuanian households, with peer-to-peer delivery inside each store and proof-of-play reports for advertisers.
Narvesen & Caffeine
Narvesen convenience stores and Caffeine coffee shops (including 94 Caffeine cafés) manage screen content, music playlists and device power from one impressBox dashboard instead of USB sticks and separate audio systems.
Vilnius Airport
LG webOS displays and tablets in staffed booths run on an isolated, offline network. Airport staff change the directions on screen from a tablet in under a second as passenger volumes shift.
Forads
Most screens in the Forads advertising network run on impressBox. New screens are provisioned remotely and pull the right content and schedules, so the network grows without site visits.
Offer impressBox to your customers under your own brand, with partner pricing on request. Tell us about your business and we will get back to you.
impressBox is a digital signage CMS with a built-in AI agent. You manage content, playlists, schedules and screens in a web dashboard, or ask the agent in plain language from the dashboard chat, WhatsApp, Slack, or Claude and other AI tools via MCP.
It creates and edits content, writes HTML templates from a prompt, publishes and schedules playlists, checks device status, and diagnoses and fixes devices. See AI Agent.
Yes. The impressBox MCP server has more than 100 tools (114 as of 24 September 2026) for devices and diagnostics, content and templates, playlists and publishing, and organization. See MCP server.
LG webOS 3 to 8, Samsung Tizen, Android displays from Hikvision, Sony, Philips and iiyama, Android TV, BrightSign, Raspberry Pi 4 and 5, Intel/AMD x86 and ARM boards with balenaOS, Windows, Linux and macOS, and web browsers. See supported hardware.
From €15 per screen per month for the software player and from €19 per month for a managed player with hardware, on a 36-month term, excluding VAT. See pricing.
More than 5,000 screens in the Baltics are managed with impressBox, including the screen.club retail media network in IKI supermarkets, Narvesen convenience stores and Caffeine coffee shops. See customers.
Book a demo: we walk you through the dashboard, the AI agent and the players, and answer your questions about your network.
